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News - February 23, 2022

Merger Between Atlanta Natives Aims to Fuse ATL’s Hip-Hop Culture with Competitive Esports

ESPORTS ORGANIZATION FOUNDER CHASE PETERSON AND RADAR LIVE CEO MELVIN “MEL-MAN” BREEDEN ANNOUNCE CO-OWNERSHIP OF ATLANTA PREMIER ESPORTS

ESPORTS ORGANIZATION FOUNDER CHASE PETERSON AND RADAR LIVE CEO MELVIN “MEL-MAN” BREEDEN ANNOUNCE CO-OWNERSHIP OF ATLANTA PREMIER ESPORTS

ATLANTA, FEBRUARY 23, 2022 — Today, Chase Peterson, Founder of Atlanta Premier,  and Melvin “Mel-Man” Breeden, CEO of Radar Live / Big Cat Records, announced co-ownership of Atlanta Premier Esports – a professional esports organization in Atlanta that combines ATL culture with esports, gaming, and Hip-Hop music. Logan Ewing joins the organization as General Manager and minority partner after previously coordinating Kennesaw State University’s esports program.  In addition, the organization announced the formation of the Atlanta Premier Apex Legends Team, set to compete in the Apex Legends Pro League Split 2. 

Breeden and Peterson collectively bring more than two decades of experience in the music, marketing, and esports industries to the table and seek to fuse the burgeoning power of esports with the rich, musical legacy found in the Hip-Hop Capital of the USA. 

Peterson founded Atlanta Premier in 2018 and has since expanded the organization’s operations over the past four years. In addition, he is a former livestreamer and the current Managing Partner of Hyperluxe Gaming, an esports platform that runs prize tournaments for amateur players. 

Breeden is well known for launching successful artists including Gucci Mane, Eminem, Foreign Jade, Pretty Ricky Love & Hip Hop’s Rasheeda, and Gospel Grammy winner Canton Jones. He also sits on the board of advisors for Atlanta Esports Alliance, a private division of the Atlanta Sports Council. 

“You can’t call yourself an Atlanta organization without embracing the culture the South provides the larger art, music, film, and business community,” said Breeden. “This is a marriage between esports and the music industry, and my focus is to make Atlanta Premier an esports organization the city of Atlanta can truly be proud of.” 

In addition to supporting the pro esports scene, Atlanta Premier will also focus on providing access to marginalized and underrepresented communities by establishing “path to pro” programs at the middle and high school levels, closing the access gap by providing high-speed internet and gaming PCs, and strategic partnerships. 

“The pro esports pipeline in Atlanta is broken, and if we ever want to change that, we have to create a more inclusive environment that reflects the diversity of the city’s population,” said Peterson. “We realize that having a pro team is a very small part of what an esports organization can contribute to the community. However, when a team and the organization are in-tune with the city they call home, the possibility for positive impact and connection are vast.”

APEX ISN'T READY | The Official Atlanta Premier APEX LEGENDS Roster 2022

The Atlanta Premier Apex Legends team roster includes Team Captain Hunter “Asura” Perez, a former Apex Legends player for the Pittsburgh Knights, Kyle “Crook” Hughes, the youngest Apex Legends pro player in the North America Apex Legends Global Series (ALGS), and Ronnie “Ronn1e” Monsevias. Daniel Barbour will serve as Team Manager. Last season, the team placed 7th in the playoffs and 14th in regular-season play. Apex Legends Pro League Split 2 runs from February 26 – March 27, with the playoffs in May 2022. 

For more information about Atlanta Premier, please visit www.atlantapremier.gg

About Atlanta Premier Esports

Founded in 2018, Atlanta Premier is a professional esports organization headquartered in Atlanta, Georgia. Atlanta Premier combines the cultures of Atlanta with esports, gaming, and Hip-Hop music, with teams competing globally across multiple video game titles. For more information, visit www.atlantapremier.gg

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